When it comes to computer chips, it can often seem like there is only one choice. Intel’s brand recognition is so strong that many businesses would never consider purchasing a machine that uses a different chip. Their latest generation workhorse I5’s or super-powered I9’s seem to be a must.
This is a mistake though. While Intel is always a solid choice, it is now not the only leading option.
Intel’s main competitor has always been AMD (Advanced Micro Devices) and both companies have decades of bona fide Californian pedigree. Until recently, Intel was the clear leader. The company’s total market share was a formidable 70%, with AMD mostly making its money from lower-end chips for cheaper computers. But this all changed suddenly in February 2017 with the release of the AMD Ryzen, which followed some lacklustre chip upgrades from Intel.
The Ryzen series was a direct challenge to Intel. Affordable, high end chips that could match the performance of Intel’s best CPUs. The turnaround was dramatic, with AMD streaking ahead of Intel to claim over 80% of some markets’ shares in late 2019, thanks largely to its Ryzen R7 3700X and R5 3600X processors. Intel responded quickly, releasing its 10th generation Core processor, boasting an 18% increase in performance over the previous version.
All this competition can only be good news for you, the consumer. Monopolies rarely encourage innovation, and you can be sure that both companies will continue to improve their products in an effort to outdo one another. Your best option when buying a new computer is not to pick sides. Different processors have different strengths and weaknesses, so make your choice based on these rather than the name on the box. Ask us for advice and we’ll help you find the right one for you.